Imagine printing a logo on a piece of paper and then cutting it out using a pair of scissors. A rushed job will probably yield sloppy cuts with an inconsistent border.
Now, instead of paper and scissors, visualize the same image printed on sticker material and cut out quickly and precisely with a computer-guided cutting process. This is contour cutting and it allows your sticker's custom shape to be as intricate or simple as you'd like. Contour cut stickers are often referred to as die cut stickers.